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Social Media & Marketing Coordinator
The Key Recruitment Group
Cape Town, South Africa
Cost to Company
Full Time
20000 - 25000
Mid
5 years - 8 years
Skills and Industries
Job Description
Social Media & Marketing Coordinator
Our client is seeking a dynamic and organized individual to join our team as a Social Media & Marketing Coordinator. In this role, you will be responsible for managing social media accounts across multiple platforms for all seven businesses within the company.
Your primary focus will be to create engaging content, interact with our audience, and implement marketing strategies to enhance brand visibility and engagement.
Qualifications:/Requirements:
- Proven experience in social media management and digital marketing, preferably in a multi-business environment.
- Strong understanding of various social media platforms, their best practices, and algorithms.
- Video editing, contents, etc is a must
- Excellent written and verbal communication skills.
- Creative thinker with a passion for storytelling and content creation.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Strong attention to detail and organizational skills.
Key Responsibilities:
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Generate, edit, publish and share engaging content daily on all platforms such as Facebook, Instagram, LinkedIn, Google etc.
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like sales, operations, customer service etc. to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Use AI algorithms for personalized content recommendations, tailoring posts to users' preferences and past interactions.
- Employ AI-driven image and video recognition to automatically tag and categorize visual content for improved searchability.
- Stay updated on AI advancements, evaluating new tools and algorithms to enhance social media management and drive innovation in content creation and audience engagement.