Marketing and Brand Manager

Career Custodians

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Career Custodians

Cape Town, South Africa

careercustodians.com
0647598939

Marketing and Brand Manager

Location Cape Town, South Africa
Employment Type Full Time
Seniority Level Senior
Experience 5 to 7 years
Remuneration R25 000 to R45 000
Remuneration Type Cost to company
Remuneration Frequency Monthly
Benefits -
10/12/2018 Reference Number: CAR401573178
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Skills

  • Brand Marketing
  • Branding
  • Digital Marketing
  • Hospitality
  • Management
  • Marketing
  • Sales

Job Description

If you have fresh ideas, the ability to manage and motivate staff, as well as at least 5 years online and offline marketing experience, then this is the ideal position for you. This position has plenty of room for creativity, initiative, and career growth.

CANDIDATE MINIMUM REQUIREMENTS

Education:

· Grade 12 or equivalent

· Marketing Degree advantageous

· MS Office (Word, Excel and Email) is essential

· Opera experience is advantageous

Work experience:

· 5 to 7 years’ experience in the same or similar position

· Familiar with all duties and procedures in the Marketing and Brands department

· Two years Opera experience is essential

· Knowledge of yielding and revenue management

· Exceptional upselling skills, including tours, packages and tourism experiences

Other:

· Focus to be on direct retail sales and not trade or OTA.

· Knowledge of the latest sales and marketing trends

· A passion for dealing with client direct offering excellent and professional service

· Willingness to lead, take charge and offer direction

· Ability to multitask

· Exceptional customer care and service delivery

· Problem solving abilities and ability to manage customer issues

 

Tasks (include but not limited to):

 

BRAND

o Custodianship of the brand on the basis that there is discipline and structured evolvement where required.

o Tools:

  • Brand bible
  • Brand architecture

 

MARKETING

o Ensuring marketing campaign is developed after product has been defined and market analysis conducted.

o Tools:

  • DOT Sales & Marketing plan
  • Rates and rates strategy from Revenue Managers

 

CAMPAIGN & PROGRAMMES

o Set up target driven programmes.

o Programmes cover:

  • Direct
  • Online Direct
  • OTA
  • Traditional Trade

o Ensure all programmes are conducted according to PET & M protocol.

REPORTING

o Ensure financial and analytical reports are done.

PUBLIC RELATIONS

CAREER DEVELOPMENT

o It is earmarked that the person, once successful, will build a team and further group hotels will be added to their portfolio.

To apply for the position, please forward a motivational letter, an updated CV with a picture of yourself to consultant4@careercustodians.com

**Please note that only successful candidates will be contacted. Should you not hear from us within 5 days – please consider your application unsuccessful**

To browse all our vacancies, please log on to our website – www.careercustodians.com

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