Senior Marketing Planner

SUMMIT Africa Recruitment

Senior Marketing Planner

Location Cape Town, South Africa
Employment Type Full Time
Seniority Level Senior
Experience 5 to 10 years
Remuneration Type Cost to company
Remuneration Frequency Monthly
Benefits -
04/09/2018 Reference Number: SUM3844844193


  • Analytics
  • Data
  • Marketing
  • Data Warehousing
  • SSIS
  • Extract Transform Load (ETL)
  • SQL
  • SSRS

Job Description

Here’s what you can expect to be doing in the role


  • Accurately forecast and develop a campaign demand plan and adspend to provide the business with a clear roadmap to meet financial objectives
  • Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
  • Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly concepts, and ad hoc requests
  • Analyse trends relating to key variables within campaigns and put forward proposals for improvement
  • Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
  • Engage and challenge the different business units to improve conversion from Intake to NSV by achieving Net Factor objectives
  • Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance
  • Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand
  • Collaborate with CICA to develop insight led campaign segmentation strategies to achieve customer growth
  • Work closely with telemarketing to achieve business objectives in line with the campaign plan
  • Drive process improvements in campaign execution and collaborate with IT to improve systems and processes in the area
  • Develop A/B Testing to find new opportunities to drive sales
  • Collaborate with the Channel Heads to forecast and drive growth in key strategic areas such digital, foreign and showrooms
  • Demonstrate leadership skills which embodies effective communication skills and work as an enabler within the planning team
  • Ability to provide constructive feedback to direct reports and motivate the team to deliver against company targets
  • Perform the role of a mentor and empower the team to grow as individuals to pursue their career goals, develop their skill and to foster effective teamwork
  • Understand the investment influence to drive a digital first strategy to achieve campaign objectives



A little about who you are


  • A Business Science / BComm / Finance / Stats / Marketing Degree and/or CIMA qualification
  • Minimum of 5 years’ experience within a planning role (preferably within a retail/marketing environment)
  • Passionate about data, insights and analytics
  • Excellent cross functional team management skills
  • Advanced Microsoft Excel skills
  • Digital orientation
  • Affinity with numbers
  • Commercially minded
  • Data orientation
  • Attention to detail
  • CX journey mapping and funnel analysis
  • Personalisation



You will have mastered these traits


  • Entrepreneurial and excited to take on new initiatives
  • Passionate about data, insights and analytics
  • Strong problem solving, highly analytical, attention to detail with solid organizational skills
  • Excellent oral and written skills - demonstrated ability to influence audiences including those at senior leadership levels
  • Credible leadership skills for strong team and results orientated delivery
  • Proven ability to handle multiple competing priorities and ability to adapt in flexible, fast paced environment
  • Ability to think big and deliver from concept to execution
  • Decision making abilities with strong analytical skills
  • Must be resilient, open to feedback and assertive
  • Relator and relationship builder
  • A minimum of 2 years’ data warehousing experience with a working understanding of dimensional modelling
  • At least 2 years’ experience in ETL processes using SSIS
  • Intermediate to Advanced skill level in using MS-SQL/T-SQL
  • Beginner to Intermediate skill level in developing reports using SSRS
  • Competent in Microsoft Office (Word, Excel)
  • Experience building and maintaining Tabular Cubes (DAX) using SSAS will be an added advantage
  • Exposure to Self-Service BI using Power-BI will be an added advantage
  • Exposure in using TFS or SVN will be an added advantage
  • Exposure in working within an agile project environment will be an added advantage





  • Provident fund (included in CTC)
  • Flexible working hours
  • Café and lounge area
  • Staff restaurant with a variety of healthy meal options

Company Description

An exciting opportunity at a well-known retail/investment holding, the group sells innovative homewares merchandise, personal electronics, and loan products to the rapidly expanding middle-income market in southern Africa through mail order (catalogue), electronic channels (Internet and mobile phone) and call centres.

Apply Now
Report this job
If you want to apply for the advertised job, please contact the company at the top of the page. Don't contact Ditto Jobs.