Senior Marketing Planner

SUMMIT Africa Recruitment

Senior Marketing Planner

Location Cape Town, South Africa
Employment Type Full Time
Seniority Level Senior
Experience 5 to 10 years
Remuneration  
Remuneration Type Cost to company
Remuneration Frequency Monthly
Benefits -
04/09/2018 Reference Number: SUM3844844193

Skills

  • Analytics
  • Data
  • Marketing
  • Data Warehousing
  • SSIS
  • Extract Transform Load (ETL)
  • SQL
  • SSRS

Job Description

Here’s what you can expect to be doing in the role

 

  • Accurately forecast and develop a campaign demand plan and adspend to provide the business with a clear roadmap to meet financial objectives
  • Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
  • Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly concepts, and ad hoc requests
  • Analyse trends relating to key variables within campaigns and put forward proposals for improvement
  • Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
  • Engage and challenge the different business units to improve conversion from Intake to NSV by achieving Net Factor objectives
  • Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance
  • Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand
  • Collaborate with CICA to develop insight led campaign segmentation strategies to achieve customer growth
  • Work closely with telemarketing to achieve business objectives in line with the campaign plan
  • Drive process improvements in campaign execution and collaborate with IT to improve systems and processes in the area
  • Develop A/B Testing to find new opportunities to drive sales
  • Collaborate with the Channel Heads to forecast and drive growth in key strategic areas such digital, foreign and showrooms
  • Demonstrate leadership skills which embodies effective communication skills and work as an enabler within the planning team
  • Ability to provide constructive feedback to direct reports and motivate the team to deliver against company targets
  • Perform the role of a mentor and empower the team to grow as individuals to pursue their career goals, develop their skill and to foster effective teamwork
  • Understand the investment influence to drive a digital first strategy to achieve campaign objectives

 

 

A little about who you are

 

  • A Business Science / BComm / Finance / Stats / Marketing Degree and/or CIMA qualification
  • Minimum of 5 years’ experience within a planning role (preferably within a retail/marketing environment)
  • Passionate about data, insights and analytics
  • Excellent cross functional team management skills
  • Advanced Microsoft Excel skills
  • Digital orientation
  • Affinity with numbers
  • Commercially minded
  • Data orientation
  • Attention to detail
  • CX journey mapping and funnel analysis
  • Personalisation

 

 

You will have mastered these traits

 

  • Entrepreneurial and excited to take on new initiatives
  • Passionate about data, insights and analytics
  • Strong problem solving, highly analytical, attention to detail with solid organizational skills
  • Excellent oral and written skills - demonstrated ability to influence audiences including those at senior leadership levels
  • Credible leadership skills for strong team and results orientated delivery
  • Proven ability to handle multiple competing priorities and ability to adapt in flexible, fast paced environment
  • Ability to think big and deliver from concept to execution
  • Decision making abilities with strong analytical skills
  • Must be resilient, open to feedback and assertive
  • Relator and relationship builder
  • A minimum of 2 years’ data warehousing experience with a working understanding of dimensional modelling
  • At least 2 years’ experience in ETL processes using SSIS
  • Intermediate to Advanced skill level in using MS-SQL/T-SQL
  • Beginner to Intermediate skill level in developing reports using SSRS
  • Competent in Microsoft Office (Word, Excel)
  • Experience building and maintaining Tabular Cubes (DAX) using SSAS will be an added advantage
  • Exposure to Self-Service BI using Power-BI will be an added advantage
  • Exposure in using TFS or SVN will be an added advantage
  • Exposure in working within an agile project environment will be an added advantage

 

 

Benefits

 

  • Provident fund (included in CTC)
  • Flexible working hours
  • Café and lounge area
  • Staff restaurant with a variety of healthy meal options

Company Description

An exciting opportunity at a well-known retail/investment holding, the group sells innovative homewares merchandise, personal electronics, and loan products to the rapidly expanding middle-income market in southern Africa through mail order (catalogue), electronic channels (Internet and mobile phone) and call centres.

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